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An Empirical Study on the Effect of Advertising Targeting on Consumer Behavior. ...........................................
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Marketers, consumers, and digital platforms all play individual roles in the ad targeting battleground, each with significant influence and power. Only when these actors perform a dynamic dance—a synchronized ballet in which one's actions have an impact on the response of the other—does the balance between the advertisements remain constant. Extensive market trend analysis has shown that this dance's fluidity can affect market equilibrium and stimulate economic growth. ...........................
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(image: https://img.freepik.com/free-photo/search-engine-marketing-collage_23-2150808827.jpg)Ad targeting techniques use a subset of the "nudge theory," which states that consumers are subtly influenced through deliberate manipulation of their environment. These techniques draw analogies from behavioral science. In a virtual online shopping environment, consumers exposed to targeted advertisements reported having higher likelihood of buying the advertised product, demonstrating the efficacy of this method. The use of the nudge metaphor emphasizes how effective and subtle ad targeting mechanisms are. ...........................
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